Douglas Coupland is overrated, in my opinion. This book starts like it has attention deficit disorder, and while I can see some of the social commentary regarding the importance of shallow concerns such as appropriate product choice, it's not nearly as incisive, telling, or astute as it would have to be to be a fantastic book. It's not terrible - don't get me wrong; it just is kind of laboured, like he's trying really hard. It could be that I just didn't find the characters that interesting, too.
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