This is basically a little collection of how-to tips for the public relations practitioner in Australia, from planning press releases to spinning and timing stories so that the media covers it the way you want to.
Trouble is, I think people are too damn good at this sort of stuff, and the PR folks have a grand old time getting away with little massages of news and so on.
There's not a lot to this book - it's more of "another treasure of wisdom" from "a renowned leader in Australian PR" blah blah blah. It's just a manual.
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